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Web Design Projects

Website design for Carta Healthcare. Included in the scope were building a brand identity and brand guidelines, working with SMEs to create content, and driving customer engagement to facilitate product demos.

Client
Carta Healthcare

Product Type
Data Analytics/Data Visualization

A full redesign for an e-commerce site with focus on responsive design, updated brand identity, blog initiative, and navigational improvements.

Evaluating the existing site found navigational redundancies, a lack of visual hierarchy, ambiguous stock availability, and inconsistent product presentation. In comparison to competitor sites, the client had a wealth of user information and a broad product list, but this was difficult for users to access due to the visual presentation. The goals of this project were to address these issues and improve SEO; rebuilding the site as mobile-friendly on a hosting platform that the business owner would be able to navigate at handoff.

The content strategy focused on creating a consistent product presentation, which required using a combination of stock imagery, photo-editing, and custom photography to achieve.

Client
East Earth Trade Winds

Business Type
Retail - Health & Wellness


Client goals included brand update, improved site navigation, adding team biographies, and patient education pages. Shown are three home page mock-ups using the updated color palette, with the final design on the far left.

Client
The Birth Center

Product Type
Midwifery Services

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Graphic Design